1

Enhanced Navigation and User Interface:

  • Modify top navigation to prominently highlight core products like Apple or GoPro.
  • Implement a search feature allowing users to find specific items (e.g., red wallet).
  • Improve hover effects on buttons for better visual feedback and interaction.
2

Enhanced Readability and User Tracking

  • Incorporate a progress bar for articles to aid users in tracking their progress, inspired by TechCrunch’s approach.
  • Improve hyperlink visibility by using visual cues like colored underlines, similar to CoinTelegraph.
3

Optimization of Advertising and Layout

  • Ensure proper ad labeling, placement, and visibility for improved viewability and user engagement.
  • Address issues related to sidebar ad visibility (showing only 20%) and top ad view-time for better ad performance.
4

Improved User Experience Across Devices

  • Optimize website layout and content alignment for various devices to prevent misalignment issues that hinder readability and navigation.
  • Enhance sidebar utilization by adding related/trending articles, increasing usefulness for website visitors.
5

Refinement for User Interface and Engagement

  • Enhance website width for improved readability and alignment, inspired by CNN’s layout.
  • Address whitespace issues between the article and sidebar to enhance readability and overall site appearance.
6

Enhanced Visual Elements and Personalization

  • Introduce branded thumbnails for articles to enhance user recognition and personalization.
  • Use visual cues like colored underline for hyperlinks to improve their identification, similar to CoinTelegraph’s approach.

Competitors Features Comparison

Ending statement

I led a thorough website redesign, improving UX, navigation, and design based on analytics and industry inspiration. Now, I’m exploring ways to engage younger and feminine demographics effectively.

Final Design